Renterra Pricing | Equipment Rental Software Plans

Pricing that fits your fleet.

Simple, transparent plans with the features you need, at the size you’re at, when you’re ready for them.

Plans

Starter

For new and small operators getting off spreadsheets.

Everything you need to run the day-to-day, free to start.

Free
Self-serve signup

See All Starter Features

Operations

Finance and protection

Support

Integrations

Google Maps · TaxJar

Core

For growing operations that need more than the basics.

All the rental features you need to take your operation to the next level.

$6,000
per year, per location

Operations

See All Core Features

Everything in Starter, plus:

Growth

Finance and protection

Communications

Support

Integrations

Payment Processing (Tilled) · QuickBooks Online · Vouched · Supported Telematics (Hapn, TrackUnit and More)

Pro

For established operations competing head-to-head with the nationals.

Everything a business needs to run at national scale.

$10,000
per year, per location

Operations

See All Pro Features

Everything in Core, plus:

Growth

Finance and protection

Communications

Support

Integrations

Rouse · Avalara · Claude and ChatGPT (via MCP) · SmartEquip (coming in 2027)

*Pass-through carrier costs may apply for Renterra-provided or ported numbers.

Choosing a plan

Which plan fits your yard?

Start with your rental inventory count. You can move up any time without switching systems.

Up to 20 Items

Starter
Free and self-serve. Quote, sign contracts and send invoices from day one.

21–300 Items

Core
Dispatch, your own storefront, telematics and a real person to call.

300+ Items

Pro
Unlimited inventory and the tools to compete with the nationals.

On every plan

The whole rental operation, from day one

Every feature below is included in every plan, from Starter to Pro.

Unlimited Team Members

Give your whole crew access, from the counter to the drivers.

Complete Mobile App

Run orders, inventory and the yard from your phone.

Quotes and E-Signatures

Send quotes by text or email and get contracts signed on any device.

Invoicing and Checkout

Send invoices and check customers out in one place.

Reporting and Accounting

Analytics, accounting and tax reporting built in.

World-Class Support

People who know rental, ready to help, plus full access to our help and training center.

Add-on for Core and Pro

Layer on more when you're ready

Run your marketing from the same place you run your rentals.

Marketing Suite

Core and Pro
Google and Meta ads management, plus email and SMS marketing. Run campaigns without leaving Renterra.
Pricing from our sales team
Learn About the Marketing Suite

Compare plans

Every feature, side by side

Feature StarterFree Core$6,000/yr per location Pro$10,000/yr per location
Scale
Rental Inventory Items (Serialized and Bulk) Up to 20 21–300 Unlimited
Sale Items Unlimited Unlimited Unlimited
Advanced Inventory (e.g., Parts, Kits, Slots) -Not included Unlimited Unlimited
Team Members Unlimited Unlimited Unlimited
Operations
Quoting, Orders and Yard View Included Included Included
Contract E-Signatures Included Included Included
Maintenance and Service Included Included Included
Complete Mobile App Included Included Included
Dispatch Scheduling and Driver Assignment -Not included Included Included
Purchase Orders and Parts Management -Not included Included Included
Custom Inspections and Scheduled Maintenance -Not included Included Included
API and MCP Access -Not included -Not included Included
Barcode Scanning -Not included -Not included Included
Growth
Integrated Storefront and Customer Portal -Not included Included Included
Contractor and Permit Prospecting -Not included -Not included Included
Website Chat -Not included -Not included Included
Marketing Suite: Google and Meta Ads, Email and SMS -Not included Add-on Add-on
Finance and protection
Invoicing, Checkout and Reporting Included Included Included
Integrated Payments -Not included Included Included
QuickBooks Online Sync -Not included Included Included
ID Verification -Not included Included Included
GPS Tracking Integrations -Not included Included Included
Advanced Telematics (e.g., Geofencing, Live Links) -Not included -Not included Included
Custom Roles and Permissions -Not included -Not included Included
Communications
One-Way Communications (e.g., Send a Contract or Quote) Included Included Included
Two-Way Text and Email -Not included Included Included
Integrated Phone Communications* -Not included -Not included Included
Support
Help and Training Center Included Included Included
Unlimited Employee Training and Retraining -Not included Included Included
Dedicated CPA for Initial Setup -Not included Included Included
Inventory and Customer Data Migration -Not included Included Included
Historical Data Migration – From Supported ERPs -Not included -Not included Included
Support Channels 24/7 AI agent and email Live, US-based, with an account manager Everything in Core

*Pass-through carrier costs may apply for Renterra-provided or ported numbers.

Pricing questions, answered

Don’t see yours? Talk to our team.

Is Starter really free?

Yes. Starter is free with self-serve signup. It covers up to 20 rental inventory items and includes unlimited team members, with no contract and no credit card required.

What counts as a rental inventory item?

Each serialized asset counts as one item, and so does each bulk item, no matter the quantity. For example, a single excavator is one item, and ten 36-inch buckets tracked as a bulk item is also one item. Sales and parts inventory don’t count toward your total. Item limits apply across all your locations combined.

What happens when I go over 20 items?

You move up to Core, which covers up to 300 items. Your data, team and settings come with you, so there’s nothing new to learn. You also unlock everything Core includes, like an integrated storefront and customer portal, integrated payments, driver’s license scanning and more.

How are Core and Pro priced?

Core is $6,000 per year per location. Pro is $10,000 per year per location. Both include dedicated onboarding, an account manager and live, US-based support.

Is there a limit on team members?

No. Every plan includes unlimited team members.

Is there a limit on how much training my team gets during onboarding?

No. Core and Pro customers get a dedicated account manager who works with your team throughout onboarding, with unlimited training and support until everyone’s comfortable.

What does it mean to have a dedicated CPA for initial setup?

We have a CPA on staff who meets with your team to make sure your accounting is set up right from day one. That includes your accounting integrations, chart of accounts and how transactions flow into your books, so your numbers are clean from the start.

Can you help me move my historical data?

Yes. On Core, we migrate your customer and inventory data from your current system. If you also want detailed transaction history brought over from your legacy system, that’s included with Pro.

What is the Marketing Suite?

An optional add-on that runs your Google and Meta ads, email and SMS campaigns from inside Renterra.

Find the plan that’s right for your business

Book a demo and we’ll show you how Renterra fits your yard today, and which plan makes sense as you grow.